We are looking for a partner who can help us with developing a brand for “KRAINA Media” and its sub-brand “KRAINA Sandbox” that can be used on our website, social media, placed on our partners' websites, used offline (branded books, t-shirts, etc), etc.
KRAINA Media is a Belarus-centered media that brings the experience of other countries in reformation to the Belarusian audience as well as brings up discussions around Belarusian culture (in a very broad meaning), history, and Identity.
KRAINA Media Sandbox is a community of creators and a platform that facilitates to experiment with media formats and launch of new media products.
Please send us an email to [email protected] with your offer, which includes:
We want our media products to be delivered to Belarusian people around 25–35 years old, who are curious, active, and intelligent. These people want to see Belarus as a free independent progressive state, respect the principles of democracy, and human rights, with a unique standing-out culture, as a part of the family of European countries.
Tech professionals, entrepreneurs, people from NGOs, and others. We want to reach out to the people defined by Rogers as Innovators and Early Adopters.
We would like to connect brand to an image of people who think positively and are focused on creating things, caught up with the new technologies and latest trends, not afraid of experiments. Curios, intelligent, but at the same time bold and straight.
Please see our DNA page for more details about our audience, tone of voice, and brand strategy.